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INOVATIV Stories: Cinematographer Ben Palmer Improves On-Set Efficiency with the Apollo

INOVATIV Stories: Cinematographer Ben Palmer Improves On-Set Efficiency with the Apollo

Ben Palmer, a dynamic 1st/2nd AC, Camera Operator, Director, Editor, and Photographer, moved to Los Angeles from Iowa just over two years ago to pursue a full-time career in film. Since November 2023, Palmer has been a proud member of Local 600 as a 2nd AC. His journey into the world of film has seen him take on a variety of roles and projects, each honing his skills in the camera department.

Ben Palmer with a cinema camera.

The Quest for Efficiency

When Palmer transitioned to full-time freelancing, he quickly realized the need for a reliable camera cart. "I found from working with other AC's that owning a cart was a huge advantage and it made everyone's lives easier within the department," Palmer explained. The problem he sought to solve was clear: he needed a robust solution for both transporting and storing numerous cases and camera equipment while maintaining both security and mobility. He was in search of a mobile workstation that could safely house lenses, batteries, and other accessories throughout the shoot.

An empty INOVATIV Apollo in a field.

The INOVATIV Solution

Palmer found the answer in the INOVATIV Apollo 52. "The size of the cart allows for large lenses cases, batteries, AKS, tools, and the other necessities of the department to live in one convenient, mobile place," he noted. To optimize functionality, Palmer added a Camera Mount System, Tripod System, Cable Hooks, Hi-Hat Rails, and Corner Plug baby pin adapters. These accessories allowed him to safely store and mount the camera, tripods, monitors, cables, and other essential equipment in one central location.

The Apollo 52 proved to be a game-changer on set. "It's the perfect way to move between setups without having to make multiple trips, and it minimizes the time spent carrying heavy equipment," Palmer emphasized. This efficiency has been instrumental in improving the workflow and productivity of his team.

A loaded up INOVATIV Apollo on set.

Uninterrupted Productivity

The Apollo 52 has provided Palmer with unparalleled flexibility on set. "The main advantage that the Apollo has provided me with is the ease of moving an entire department's worth of gear without breaking my back or taking valuable time away from production," Palmer shared. The cart not only keeps the gear safe and organized but also significantly reduces the setup and breakdown time.

Palmer also noted the added benefit of becoming more self-sufficient within the department. "When I'm media managing, I need a space to set up my computer, drives, readers, and sometimes other monitors," he explained. Before owning the Apollo, finding a suitable workspace often took time away from his AC duties and the production's workflow. Now, with his own mobile workstation, those interruptions are a thing of the past, allowing for a smoother and more efficient process.

The Apollo 52 has revolutionized Palmer's approach to managing equipment and workflow on set, demonstrating the profound impact a well-designed workstation can have on efficiency and productivity.